While studying at Ruppin College, I created a user-friendly mapping app for Dizengoff Center. Designed for easy navigation, this app helps shoppers explore the mall and find shops quickly with real-time location tracking, perfect for those in a hurry.
This question was selected from the extended questionnaire
This question was selected from the extended questionnaire
This question was selected from the extended questionnaire
This question was selected from the extended questionnaire
Save time by efficiently locating stores and parking in Dizengoff Center. Quick access to entrances and exits will allow for maximum enjoyment of the mall. Avoid getting lost while searching for important stores by planning ahead.
Maximize enjoyment and efficiency during leisure time with the family by locating high-quality brand stores and health product stores at the best prices. This allows for more freedom to move around and enjoy the experience without time constraints.
Find top-quality brand clothing and home decor products, including Fox, Levi’s, Top Ten, Super Pharm, Lalin, Nike, Apple, Tommy Hilfiger, Gregg Cafe, and McDonald’s. Yolo-Shop offers a variety of children’s brands.
To locate quality products at good prices.
she spends her time on Friday mornings working out at the gym and in the pool, as well as shopping. She also visits Dizengoff Center at least once a week.
In most cases goes through social networks and price comparison sites, newsletters of consumer clubs and shopping vouchers.
In general, she tend to walk around the mall while using their mobile phones to keep up with social media and discover new things. she often check out store websites, dedicated applications, blogs, and newsletters to stay updated on everything that is new.
Shira and her husband go to a wedding. Shira needs a new button-down shirt for her husband from Zara, but she wants to check for discounts. She is in a hurry and needs to find the quickest way to get to the store, as she also needs to pick up the children from school.
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We strive to innovate when it comes to functionality. Our mission is to be the best, come and join the ride.
Shira and her husband go out in the evening for A wedding.
Shira wants to buy her husband a new button-down shirt from Zara.
Shira knows what she wants to buy, and wants to know if there is any kind of discount on the desired item, Shira is in a hurry, so she also doesn’t have time to walk around the mall and wants to know the most efficient way to get to the store, since she has to pick up the children from school.
Final design of central seven pages in the user flow process shows all the way from the flash screen to the navigation screen when selecting the desired destination.
During the process, I realized that my research would bear fruit as I delved deeper into checking all the available options, also by arriving at the shopping complex and doing visual research.
On top of that, when I received opinions from colleagues and acquaintances, it helped me a lot in improving my insights into both the content of the app and the design, which changed quite a bit throughout the project.
